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Revitalizing the Korean market
Revitalization Tasks of the Korean Automobile Auction Market
Reinforcement of Auction House Promotion
Existence of the auction house, improvement of awareness (the role of each member company)
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What are the advantages?
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Clear and continuous delivery of appeal points to large consumers
market segmentation
Sharing roles in the used car market faithfully performing the wholesale function
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Auction/Auction Wholesale/Retail Classification
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Provide judgment information that can flow into the auction house (price information, etc.)
Fostering the power to collect exhibits
Continuous development of business forces to purchase and exhibit cars
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Independent development of member companies themselves
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Joint purchase brand development, etc.
Clarification of market role division
Opportunity market to grow together, not a zero-sum game
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No need for conflict with the retail industry
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Stable product supplier (win-win)
Disposal of cars owned by general consumers is a matter of interest that is acted upon once every 3 to 5 years. First of all, the existence of the auction house is continuously informed, and in the process, the emergence of leading companies / functional activation of market role sharing is possible.
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