The image of the abbreviation of KAAA reflects the organic connection of Korean car auction houses nationwide and embodies the association's systematically responding capability into the image of speed.

The main color applied to the entire symbol reflects the key colors of the logos of members. In addition, the systematic auction systems of members is embodied in blue color of logo, and the red color of logo symbolized the passion and youth of all employees who work hard at each auction house of members.

The grey color of logo reflects the symbol of harmonious convergence, and the visual expandability which aims for the development of the industry has been intensely branded on the logo.